Speakers

  • Alexander Bartels, CSO, Shore

    Alexander is the Chief Sales Officer and within this role he is also responsible for Sales Partnerships at Shore, a company that serves SMBs to manage their entire day-to-day business from appointment booking via CRM to feedback generation online. Currently, Shore‘s sales channels are undergoing a shift from direct to indirect sales and Alexander is leading the transition of these teams and accross different markets.

    He previously worked at Vodafone in Germany as Channel Manager for Indirect Sales Partnerships from 2011-2014, after he completed his MBA from ESADE Business School in Barcelona.

  • Mike Blumenthal, GetFiveStars.com

    Mike Blumenthal

    (email: mike@blumenthals.com)

    Widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as 'Professor Maps', Mike Blumenthal is the author of the industry's most respected blog: Understanding Google Maps & Local Search. Marketers, local business owners and companies in local search know that a visit to Blumenthal's blog promises rich and unique insights into Local SEO news, tactics, and troubleshooting. Google, too, has been captivated by Blumenthal's reportage and employees regularly drop by for equal doses of constructive criticism and encouragement. A major percentage of today's high level Local SEOs point to Mike Blumenthal as teacher, mentor and friend.

    In an effort to help small businesses better engage with the online review world, Mike co-founded GetFiveStars.com with Don Campbell & Thomas Hasch. Getfivestars.com is designed to let a small business or an agency working on their behalf easily implement a best practice customer feedback/review management process.

    In addition to his work as blogger, speaker and Local Search consultant, Blumenthal has over 30 years of experience in the world of computers and the Internet, helping to run Blumenthals.com, a web hosting and design business.

    Mike Blumenthal lives and works in Olean, NY and brings the highest possible level of professional skills, coupled with an honest and humorous approach to surmounting the many challenges of Local SEO.

    Blumenthals.com Web Hosting and Design - Olean NY

    Mike Blumenthal

    mike@blumenthals.com

    Rm 307 201 N Union St.

    Olean, NY, 14760 US

    716-372-4008

    AIM

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  • Francisco Javier Castro Pérez, CEO, PA Digital

    Javier Castro is the CEO of PA Digital. The company is the Spanish market leader in demand generation for SMEs, with a 360 degree portfolio of digital and offline marketing solutions including web design, social media, video, search, display, Bee Digital, p.a. online and also 11888 and páginas amarillas.

    Passionate about technology, digital businesses and leadership, he has developed a broad international career of more than 30 years in the digital and telco industry.

    Prior to joining Digital Solutions P.A., he was the CEO of Terra, Telefonica's digital arm in Latin America and market leader in digital media advertising, digital services and carrier billing. Before that, he held several positions at Telefonica Group: Global Director of Omnichannel, General Manager of the Eastern Region in Spain, Regional Director for Consumers in Latin America, Director of Sales and Customer Care in Spain, Senior Manager of SMEs in Catalonia, Head of Key Accounts in Catalonia and Valencia, Deputy Director of Public Telecommunications in Argentina, Head of Marketing and Sales for Enterprises in Argentina, among other positions in technology, operations and network.

    He is also member of the Executive Committee of ESADE Alumni and member of the Advisory Board of Computer Engineering at the Polytechnic University of Valencia. He has served as board member at Axonix (Programmatic Mobile Advertising), TELYCO (telco retail stores) and TISSAT (Data Centers). He is also member of Club Mundi and digital startups investor.

    Javier has a degree in Computer Engineering from the Polytechnic University of Valencia, an MSc in Telecommunications Engineering from Ramón Llull University and an MBA from ESADE Business School among other postgraduate programs from Columbia, IESE, IMD and I.E.

    He speaks English, Portuguese, Catalan and Spanish.

  • Rayane Chawaf, VP Orange Local, Orange Group, FR

    Rayane Chawaf is responsible for Local Services for Orange in France, including digital visibility for SMBs and online consumer services as Orange cityguides or the 118712.fr directory service.
    His focus is that Orange helps French SMBs to leverage digital maketing to develop their own businesses. The Orange portfolio includes Local advertising, SEM and website creation and newsletters.
    Previously, he had several positions in digital and telco industry, starting in the late 90s at Wanadoo, the French pioneering ISP.
    Rayane Chawaf's focus has always been on bringing innovation into the market, with a consistent track record of achieving growth and impacting change.
    He has a MBA in telecom business as well as an engineering degree.

    About the company:
    Orange is one of the world’s leading telecommunications operators.
    The Orange Local portfolio is marketed under the “Visibility by Orange” brand
    https://visibilite.orange.fr/

  • Dave Chronister, Founder & President, Parameter Security

    Dave Chronister is founder and president of Parameter Security, an ethical-hacking firm based in St. Peters, Mo. As a certified ethical hacker and certified technology officer, Chronister possesses deep security expertise in some of the most heavily regulated industries, including financial services and health care. He is also a member of the Information Systems Audit & Control Association, the International Council of Electronic Commerce Consultants, the Society of Competitive Intelligence Professionals and InfraGard.

  • Anthony Foley, Managing Director & C.S.O. at ReachLocal

    Tony is an accomplished and proven leader with a history of building , growing and sustaining businesses in the hi-tech arena. Experience includes living and working in the UK , USA , Spain and Brazil with a consistent track record of achieving aggressive business objectives and impacting change and growth . Strong leadership skills contribute to great people management results and active participation with many of the largest , most strategic clients .

    Significant achievements include building high calbre sales and service organisations most notably at Quest Software where he grew the European business from $ 13m to $ 180m over a 5 year period.

    Tony holds a Bachelors degree in Economics and Political Science .

  • Stephen Fozard, Project Director, Global Alliance for Media Innovation, WAN-IFRA

    Stephen joined WAN-IFRA in 2008 and first worked in media development programmes, event management and legal affairs. In 2013, he took on direction of the Global Alliance for Media Innovation, WAN-IFRA's new international alliance of innovation practitioners, research and innovation centres, and emerging technology providers in the field of news media. He has a masters degree in multimedia law from the University of Strasbourg and plays in several bands

  • Thomas Friess, Professional Board Member

    Thomas Friess is widely known as the passionate expert and hands-on enabler of transformation processes specifically in the media, search and yellow page industry. Thomas formerly led Austrian-based Herold Business Data GmbH for 13 years. He transformed the company to the most digital former yellow page company in Europe with today more than 95% digital revenue share whilst having grown revenues and profits.

    Today, Thomas is working as professional Board Member and long-term advisor supporting companies, their shareholders and CEOs to do what needs and can be done to transform their businesses without losing focus on their strenghts and their cash-generating traditional businesses.  He is also a succesful investor in companies.

    Thomas is a believer in the strenghts and the future of the yellow page industry. His mission is to understand the various transformation experiences and get the best elements combined to help our industry to transform faster ideally avoiding mistakes others have already made

    Companies Thomas is working for today are i.e. Pagines Amarillas, Madrid; Newsphone, Athens; Bulurum, Turkey; Uplink network, Düsseldorf and Webjet USA, Tampa

  • Eitan Gelbaum, Head of Customer Success, Camilyo

    At Camilyo, Eitan and his team are responsible for helping customers grow their business while reducing costs and improving customer satisfaction. Eitan is a marketing executive, leader and strategist. Eitan’s extensive career in hi-tech includes Vice President of Marketing and Strategy at Amdocs Advertising and Media and Outsourcing divisions as well as serving as a consultant to startups in the online media and energy sectors. His expertise includes strategy, product marketing, business development and sales.

    Eitan's interests span a wide variety of topics - he holds a Bachelor's degree in Physics and Astronomy, an MBA, and a Master's degree in Archaeology and Ancient Near Eastern Cultures.

  • Rhett-Christian Grammatik, VDAV

    Rhett-Christian Grammatik studied law and worked for a Law Agency, a PR Agency and the German Treuhand before he joined [vdav], the German Association of Directory Publishers in 1994 as it´s managing director.

    Vdav was founded in 1920 and more than 150 mostly medium-sized German media companies. For the last three years, Grammatik was a Board Member of EASDP and instrumental in the successful merger between EASDP and EIDQ. In Grammatik’s opinion the new established SIINDA will discuss and solve all the challenges surrounding our industry and fight for better parameters and a leveled playing field for all market players in Europe. Rhett serves on the SIINDA Interim Board of Directors.

  • Frank Huber, Head of Strategy & New Business local.ch, search.ch, Swisscom Directories AG

    Frank serves as Head of Strategy & New Business at Swisscom Directories AG (local.ch). 

    Since joining local.ch in 2013, his focus has been on profitable growth projects such as business model extensions, M&A activities and partnerships as well as product portfolio innovation and pricing. 

    Prior to his experience in the advertising space, he has driven business development projects in the ICT industry and worked  for a global  management consulting firm specialized in marketing, pricing and sales. Frank has an MBA from Portland State University (Oregon, USA) as well as from the University of Hohenheim (Stuttgart, Germany).

     

  • Margit Kaluza-Baumruker, Herold Business Data

    Margit Kaluza-Baumruker is Marketing Director of HEROLD Business Data, one of Austria´s most successful media companies. She has 20 years of experience within the company, starting her career as an editor of a directory service-section and continuing in several different functions including product-management, market research and corporate communications. In her current position she managed to develop HEROLD to a well-known brand in Austria..

    For several years she has been a member of the Executive Board of the Austrian directory-association ÖAVV – Österreichischer Adressbuchverleger-Verband.

    Before joining HEROLD she worked as editor-in-chief of an Austrian special interest magazine and as PR-manager. She studied at Universities of Würzburg and Marburg, Germany, and holds a Ph.D

  • Nigel Leggatt, Director, Partner Sales – EMEA, Manager Bing Ads, Microsoft Search Advertising

    Nigel Leggatt is the Senior Partner Sales Manager for Bing Ads with responsibility for growing Microsoft’s search advertising partner programme across Europe. Bing Ads Channel Partners provide high quality service and online marketing expertise to their clients so that they achieve the best results possible with Bing Ads. Nigel’s team provides support, service and solutions to those partners to ensure they can succeed on the Bing Ads platform. Nigel joined Microsoft in 2005 in the team that originally launched Bing Ads in the UK. He has subsequently held a number of roles across the Microsoft, moving to his current role in 2011.

    About Bing
    Bing is the search engine from Microsoft that empowers people to achieve more. Bing reaches a global audience of 500 million searchers, making over 10 billion searches worldwide every month, and powers search results on Yahoo to AOL, Apple to Amazon, and enables unique experiences including Cortana, the truly personal assistant. Connect to the people who matter to you through Bing Ads, the advertising platform that provides rich audience targeting capabilities and the tools you need to effortlessly deliver business results.  Investments in machine learning and artificial intelligence are making search more personal, intelligent and human so you can build more meaningful connections with your customers. Bing Network. Your customers search here.

     

  • Sandy Lohr, CEO, MatchCraft

    Sandy is the CEO of MatchCraft, a LA based company, that operates worldwide, providing marketing platforms that enable companies to successfully sell and manage search, display, and social campaigns for their advertisers. They provide technology and expertise to a number of Google and Microsoft reseller partners.
    Sandy is a thought leader, dog lover, mother, wife, golfer (wannabe), media executive, tech enthusiast...
    Sandy has extensive business experience in several industries and leads the talented team at MatchCraft who was recognized as Microsoft's Digital Advertising Partner of the Year for three consecutive years in a row.

  • David Mihm, Founder, Tidings

    David has been involved in online marketing since 2000 and search engine marketing since 2003. As his career has evolved, he has increasingly focused on strategies and tactics to help local businesses acquire customers beyond just the search engines.
    In 2012, he became Director of Local Search Strategy and led the growth and development of Moz Local.

    Currently in the very early stages of his next company, Tidings, to help small businesses make the most of their marketing time and budgets online.

    He previously served on the Board of Directors of SEMpdx, Portland's search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.

  • Javi Mínguez, Pangea Official

    With keen curiosity as his signature feature, Javi has been pretty much following the Millennial paradigm hopping from various different jobs to fields of knowledge. From Social Media Manager, Communication Coordinator and Head of Research of many different events and institutions to studying topics like arts, quantum physics, market research and social behaviour as soon as he finished his Bachelor in Fine Arts and Master on Artistic Production. Whilst some may think there is little to none relation between fields like these, he likes to try and see the big picture in order to fully use the potentials of knowledge and information to adapt to any situation, and, as he says, "he enjoys every second of it". He is currently working in Pangea Official, having moved to Madrid after what he calls "The best phone call I've had in my life" which was none other than his job interview. His current position includes assisting the company in communication and research, and he particularly loves it when he is presented with a topic to learn, research or write about, of which he had little to known knowledge of its existence. 

  • Neg Norton, President LSA

    Neg Norton is President of the Local Search Association (LSA), focused on helping agencies, media publishers and technology providers realize the promise of local and location-based marketing. He brings more than 20 years of experience in helping connect local businesses with ready-to-buy customers. 

    Norton joined the LSA, formerly the Yellow Pages Association, in August 2003. He has led the industry during a major transformation from print directory publishing to cross-media local marketing products and services.

    Prior to the LSA, Norton served as vice president of business development at Atlanta-based Loyaltyworks and was vice president of strategic accounts at San Francisco-based Telephia. He also served as vice president of national marketing for the Yellow Pages Publishers Association (YPPA), the predecessor of the current LSA, and has held leadership roles at NYNEX Information Resources and Bell Atlantic Directory Services.

    Norton holds an M.B.A. from Northeastern University in Boston and a B.S. in marketing from Pennsylvania State University.

  • Kai-Uwe Rössel, Trainer and Business Analyst at net-linx Europe GmbH

    Kai-Uwe Rössel, Trainer and Business Analyst at net-linx Europe GmbH, www.net-linx.com

    • IT Graduate engineer ("Diplomingenieur").
    • In the old days worked as developer for Mainframe computers and emerging Personal computers.
    • 20 years in the Directory / Local Search industry.
    • Responsible Trainer for net-linx projects in Europe, Asia and Africa. Other training assignments in Northern America.
    • Furthermore, doing business analysis and consulting for net-linx clients worldwide, and in turn feeding back industry experiences into the solution development at net-linx.
    • Likes cycling (Cannondale racing cycle -- really love it :) and scuba-diving
  • Peter Urmson, CEO, Spotzer

    Pete is CEO and a Director of Spotzer. He leads a passionate team of people around the globe who are dedicated to making a positive impact on the lives of Small to Medium Business’s. His focus is to deliver leads and calls to SMBs through digital marketing solutions and services that deliver strong ROI. Having come from an enterprise business background, his focus is to partner with enterprise size businesses that have large data bases of SMB customers. Offering a full white labelled solution, across multiple digital marketing products and services for their SME customers.

    Core to Pete’s approach is ‘valuing every customer’, ‘valuing product innovation’ and ‘valuing having fun’, this is now the Spotzer way.

    Having vast experience across 15 years in the digital marketing space working with Sensis, Fairfax and others, he has a deep understanding of the category. Bringing together Technology Platforms with Sales and Marketing in a fast changing environment is what drives this CEO. Having recently launched his website offerings globally and now taking Ad Direction, Spotzer’s proprietary SEM campaign management platform globally is what keeps him busy.

    Company profile:

    With Spotzer’s integrated digital marketing solutions, marketing SMBs online has never been easier.

    Our comprehensive product portfolio covers all the digital marketing requirements of small businesses, allowing our partners to deliver the high level of service their clients demand with one seamless solution. We can provide content, technology, fulfillment services, white label telesales, customer billing and a series of complementary services and products that help your business find the precise support it needs.

    Since 2007, Spotzer has partnered with more than 30 resellers, including some of the world’s largest yellow page publishers and media groups. We’re proud to have served more than 120,000 advertisers in 16 markets.

  • Ponnanna Uthappa, General Manager & Head – Digital Marketing Practice, Tata Consultancy Services Limited

    Experience: Over 2 decades of experience spanning across IT , Business Development, Consulting and Digital Marketing

    Area of Expertise:

    • In depth knowledge Local Advertising Industry
    • Executive Management experience in the Industry
    • Extensive exposure to the Digital transformation across verticals
    • Offshore Service Delivery

    Background:

    • Joined Tata in 2015 as a part of its acquisition of hibu offshore operations, where he led a team of over 3000 resources in the digital marketing domain in India, Philippines and LatAm
    • This team today supported the service delivery for businesses with a annual turnover of approx. USD 3 billion spread across 3 continents
    • Prior to this he was in the IT services domain where he had a varied exposure ranging from building a product company to providing remote infrastructure management across the globe.

    Base Location: Bangalore, India

  • Stéphanie Vérilhac Marzin, European and Regulatory Affairs, SIINDA

    Stéphanie has B.A in Political Science from the Institute of Political Science of Grenoble and a Master in European Affairs from University of Paris. She has worked in the European Parliament at the Secretariat service of the EPP and was rewarded the Francois Fontaine prize for her work on the EU opening to the Visegrad countries. She began her work with EADP in 1999 and was the EU Affairs officer until the merger. During her 13 years with EASDP, she actively took part in European conferences encompassing both legislative, strategic and organizational approaches to our industry.

    Stephanie is the owner of SVM Consult, which provides unique public affairs services intertwined with event management to combine an accurate sector-specific package for the data industry. She manages the European and regulatory affairs  for SIINDA, the Search and Information Industry Association.