16.10.2017 - 18.10.2017


7:00 - 7:15 Buses to Golf

Meet in Lobby at 7:00 h

Buses leave at 7:15 h - on time

8:30 - 14:00 T-Off: SIINDA Spotzer Open

The Golf Registration has been closed.

Please see more information about timing, teams & t-off times here

El Bosque Golf Club

14:00 - 15:30 Set-up Exhibitors on 2nd Floor
15:30 - 15:40 Welcome

Kimberli J. Lewis and Jon Martinsen

15:40 - 16:15 SMBs, the Cloud & What it Means for Local Search

Small businesses need robust, affordable tools to help them with everyday tasks required to run a business -- tracking income, paying taxes, handling customer payments. An emerging industry now provides SMBs with affordable cloud-based tools to handle these everyday tasks. Led by companies like Square, SMB SaaS platforms are expanding into new services as they establish trusted relationships with SMBs. This creates both threats and opportunities to local media providers. The Local Search Association has launched a research practice called the Tech Adoption Index that measures this shift and assesses its impact on those selling digital marketing services to small businesses. This presentation will share key data and insights from the Index.

  • Neg Norton, President, LSA
16:15 - 16:25 Short Partner Introduction

16:25 - 17:00 Keynote on Data Security: How to Ensure your Business is Protected?

What should you do to get your data secured? One of the best renowned security and ethical hacker specialist gives you some practical tips about cybersecurity and data protection

  • Dave Chronister, Founder & President, Parameter Security
  • Read more » Dave Chronister, Founder & President, Parameter Security
17:00 - 17:05 Partner Recognition

17:05 - 17:35 Why Location Matters!
  • Daryl van Arkel, Co-founder Business Positioning Systems and CEO, Vicinity Media

Sponsored by

17:35 - 18:00 Preparation for Bike Tour
18:00 - 19:45 Bike Tour Valencia

Please find your bike groups here


Sponsored by

19:30 - 19:40 Walking Groups

Meet in Lobby to walk to the Aquarium

20:00 - 22:30 Networking Evening at Valencia Sea Aquarium Shark Tank

Valencia Sea Aquarium Shark Tank, L'Oceanogràfic

Sponsored by

Vendasta Transparent

23:00 - 0:00 2 Hours Open Bar at the 270° Bar, Barcelo Hotel

Sponsored by


7:00 - 8:45 Networking Breakfast in Exhibition Area
8:45 - 9:00 Welcome & General Assembly Update
9:00 - 9:30 Executive Perspectives – Cross Media Advertising: Meeting the SMB’s Need

In this session, we will hear about how to meet changing customer needs

  • Javier Castro, CEO, PA Digital

Sponsored by

9:30 - 9:50 Executive Perspectives – Cross Media Advertising, Meeting the SMB’s Need talks about innovative transitions

  • Frank Huber, Head of Strategy & New Business,, Swisscom Directories AG

Sponsored by


  • Read more » Frank Huber, Head of Strategy & New Business,, Swisscom Directories AG
9:50 - 10:10 Executive Perspectives – Cross Media Advertising, Meeting the SMB’s Need

What is the way forward?

ReachLocal will expose how they are using web presence, lead management and marketing automation to maximize SMBs exposure and customer leads

  • Heidi Birkin, B2B Marketing Executive, ReachLocal
10:10 - 10:30 Executive Discussion with Frank Huber, Javier Castro and Heidi Birkin
10:30 - 11:00 Coffee Break
11:00 - 11:10 Short Partner Introduction
  • Tricia Score

11:10 - 11:40 Keynote: Braving Digital Transformation

Learn how search has an important role in the age of digital transformation.

  • Nigel Leggatt, Director, Partner Sales – EMEA, Manager Bing Ads, Microsoft Search Advertising 
  • Read more » Nigel Leggatt, Director, Partner Sales – EMEA, Manager Bing Ads, Microsoft Search Advertising
11:40 - 12:00 The Importance of Customer Experience at a Local Level & Through Good Customer Management

Peter Urmson from Spotzer will expose why NPS matters: Building a product and service model needs constant analysis and innovation, to provide a great ROI for your customer, and in an age where data is digital gold, using NPS as a tool and metric to report is key to understanding your customer experience.   

Localized product innovation helps to improve the customer experience and ultimately improve a company's NPS. Give them what really matters, a local service experience and products that deliver leads. Let's look at some disruptive models.

  • Peter Urmson, CEO, Spotzer

Customer management through omni-channels

Orange will discuss customer relationship management and expose how they are using omni-channels to achieve profitable customer management of its SMBs detaining visibility offers

  • Rayane Chawaf, Orange

Q&A session will take place after both presentations.

12:00 - 12:30 Market Research: Comparison & Presence Management in the French Market
  • Gabriel Allain-Dupre, Head of Presence Management Department, SoLocal Group
12:30 - 13:00 Breakout Session 1: Helping Local SMB’s with their Digital Presence

Digital Transformation: The necessity of uniting Corporation's and Startup's Synergies

Dissertation on the digital translation faced by most Multinational Corporations and Companies and the role of Startups and SMEs on the process of their Digital Translation. A short anamnesis of the changes brought upon by what is called "The 4th Industrial Revolution" in Governments, Companies and People and how to ride the change while empowering the three. 

  • Javi Mínguez, Pangeaofficial
13:00 - 14:00 Lunch
14:00 - 14:05 Partner Recognition

14:05 - 14:45 The New Generation of Digital Media

David Mihm, Thought Leader and Founder, Tidings

14:45 - 15:20 Partner Panel - Helping the SMBs through Partner Innovation

Companies are constantly innovating new tools for sales agents and SMBs with the goal to help the SMBs better represent themselves in today’s cross media environment. In this panel, SIINDA partners will present their newest innovation and explain how this can help the SMB better understand the world of new media either directly or through the sales representative.

Join us for this session to hear about the latest technological innovations, solutions and database management transformations from  SIINDA Partners Camilyo, Net-Linx and others.

  • Eitan Gelbaum, Head of Customer Success, Camilyo
  • Kai-Uwe Rössel, Trainer & Business Analyst, net-linx Europe GmbH
  • Emilio Plana Hidalgo, CEO of SoLocal Spain, QDQ
  • Moderator Kimberli Lewis 
  • Read more » Eitan Gelbaum, Head of Customer Success, Camilyo
  • Read more » Emilio Plana Hidalgo, CEO of SoLocal Spain, QDQ
  • Read more » Kai-Uwe Rössel, Trainer and Business Analyst at net-linx Europe GmbH
15:20 - 15:50 Breakout Session 2 : How to Get Companies Noticed 

Sponsored by




To get companies noticed, we first need to identify where people are looking for them and what will get their attention.  Location marketing is a critical component of any online search.  In this session, we will discuss trends within location marketing and the role of the service provider to capitalize on the opportunity to deliver these services to SMBs.

  • Elisabeth Kurek, VP Partner Growth, uberall


15:50 - 16:00 Short Partner Introduction

16:00 - 16:45 Digital Transformation in our industry. What can we learn from each other? Which typical mistakes are done?

After a short and critical introduction of the status of digitalization in the former YP-industry, Thomas explains 12 key mistakes executives tend to make today and how to avoid them.

  • Thomas Friess, Professional Board Member
16:45 - 17:15 Networking Time & Coffee
19:00 - 19:30 Busses to Awards Dinner
19:30 - 23:30 SIINDA Industry Excellence Awards Dinner

Industry Excellence Awards Dinner at the Valencia Beach Club
sponsored by





Industry Excellence Awards





sponsored by


7:00 - 8:30 Networking Breakfast in Exhibition Area
8:30 - 9:15 Welcome Coffee outside the Conference Room
9:15 - 9:25 Intro
  • Kimberli J. Lewis, General Manager, SIINDA
9:25 - 9:30 Partner Recognition

9:30 - 10:30 Keynote: The Arc of Google Local

For many years Google was the lumbering giant of local, lots of presence but little action. But over the recent past Google has been rolling out new feature nearly every month. What can we learn from looking at their recent past? 

  • Mike Blumenthal,
10:30 - 10:45 Industry Thought Session

Diversity is a Cornerstone for Global Business Today

As businesses evolve and the world becomes smaller, there are important things we need to consider in our approach to doing business internationally.  Understanding cultural and generational differences and how local businesses have evolved will help define a successful strategy to position you to help them.

  • Sandy Lohr, CEO, MatchCraft
10:45 - 11:45 Critical GDPR Session: Media, Data & Privacy - Which Convergence is Feasible Under the Coming Regulatory Moves?

EU regulations are currently moving in several directions, from considering big data emergence and platforms new business model to revising the telecom framework and privacy regulation. What would the forecast impact of a stringent e-privacy regulation be on the local search and database sector? How is SIINDA acting to mitigate the risks? What new rules and provisions need to be considered at company level to ensure compliance?

Join the members of SIINDA Public Affairs Committee for this extensive session on regulatory development to hear about latest trends and actions.

  • Rhett-Christian Grammatik, VDAV
  • Dr. Irene Riedel, Müller Verlag
  • Margit Kaluza-Baumruker, Herold Business Data
  • Stephanie Verilhac, SIINDA
11:45 - 12:00 How to Convert More with Omnichannel & Screen Sharing!

In this panel session you’ll hear how boots advertising platforms with Simplifying and automating omni-channel paid advertising and how Crankwheel‘s screen sharing solutions can push your business.

  • Martin Jensen, Founder,
  • Thorgils Sigvaldason, Crankwheel
12:00 - 13:00 Close & Networking Lunch