Good digital advertisers are open to exploring the benefits of every channel available to them, but it can be difficult to balance omnichannel practices with individual channel optimization and measurement.
But most of that money will be earmarked for traditional media
William Pattison is an American corporate manager who has spent the last 15 years in Europe and the CIS Region.
Louise Lachmann is the CEO and Co-Founder of Mono Solutions, which is celebrating ten years in business this year.
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